From Nigeria to the world: The exportation of personal brands
When Chinua Achebe wrote, “Until the lion learns to write, every story will glorify the hunter,” we were not living...
- Wednesday, May 08, 2024
BusinessDay
When Chinua Achebe wrote, “Until the lion learns to write, every story will glorify the hunter,” we were not living...
Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful...
As businesses navigate the fast-paced and constantly changing digital landscape, it can be challenging to stand out among the noise....
Victory Ifeoma Njoku, the group managing director at Vickyheldan Group, is an award-winning business executive, lifestyle entrepreneur, public relations expert,...
One day, not too long ago, the employees of a large company returned from their lunch break and were greeted...
