New ideas as brands’ trump cards
Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful...
Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful...
In our previous discussion, we unpacked the subtle yet pervasive signs of micromanagement, from the excessive control over minor details...
It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers,...
“…..No, Nigeria cannot be a centre of wastage in the 21st Century…” – Anonymous, 2023 Did you know that Benjamin...
The African Brands Academy, a foremost capacity-building institution for brand management, branding and brand communication has scheduled the 2023 Advanced...
Ekulo Group of Companies, one of the largest indigenous manufacturers and distributors of quality goods in West Africa, recently unveiled...
Joko Okupe stands tall in the brand management and marketing communications industry with over 30 years of experience. His professional...