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TECNO furthers its globalization strategy by announcing Hollywood superstar Chris Evans as its brand ambassador

The signing of Chris Evans has intensified TECNO’s globalization strategy by breaking up the soil in more global emerging markets and to be the leader in these markets.

Lagos, Nigeria, 30 April, 2021 – TECNO, a global leading premium smartphone brand, recently unveiled its latest superhero ‘willpower’ – securing Chris Evans, A-list Hollywood celebrity as its worldwide brand ambassador. Arguably their greatest coup to date, such a marquee move has created ripples across the globe amongst fans of both Marvel and TECNO alike. This signing has intensified TECNO’s determination of globalization by breaking up the soil in more global emerging markets and to be the leader in these markets. As the brand continues to grow on the world stage, TECNO now finds itself competing with major mainstream brands, who undoubtedly will sit up and take note of TECNO’s “super-heroic” manoeuvre.

Best known for his role as Captain America in the Marvel Universe series of films, the charismatic First Avenger Chris Evans embodies many of the qualities that has been synonymous with TECNO, especially the essence of breaking every difficulty and doing it consistently to achieve final success. The spirit of ceaselessly striving for excellence represented by Chris Evans in his career pursuit perfectly upholds TECNO’s brand motto ‘young at heart’ and the resolve to stop at nothing to achieve excellence in emerging markets globally. The Hollywood internationalization and elegant fashion temperament embodied by Chris Evans, also reflects TECNO’s constantly upgraded product design and qualities, which is increasingly elegant, energetic, durable and constantly pioneering.

In the last 2 years, TECNO has achieved significant positive results in its globalization by strengthening its technology innovation, stylish design, detailed elegant taste, professional photography experience as well as its worldwide partner network. The industry has witnessed TECNO’s solid achievements in mobile photography by its bagging of the championship after competing with the world’s best minds in its first match at the Look In Person (LIP) competition at Computer Vision and Pattern Recognition (CVPR) 2020 in Track 5: Dark Complexion Portrait Segmentation Challenge. In the latest report by industry leading research institution, Counterpoint, TECNO is also recognized as one of the few brands that have made break-throughs in AI-enhanced mobile photography and videography. TECNO’s excellent photographic performance has also led the brand to earning distinctions at the Guinness World Records 2020 with the largest flip book shot by its pioneer photography product line, the CAMON series and also at the Internationale Funkausstellung Berlin (IFA) with “Camera Technology Innovation Smartphone Gold Award 2020”.

TECNO’s increasing market share also speaks loudly for its globalization footprint. In 2020, TECNO led the industry through a tough year, where brands took a hit in terms of smartphone sales. According to global market intelligence company IDC, TECNO sales volume exceeded 25 million units, up 45%, and revenue exceeded 15 billion, up 38% YoY in 2020. TECNO’s India smartphone sales, increased more than 200% YoY, topped 5 million units in 2020, breaking its own sales growth record. There seems to be nothing stopping the upcoming brand from breaking new grounds and achieving new heights.

From the perspective of trend analysis, the future holds great promise for TECNO, as further exhilarating steps are anticipated. TECNO has been committed to strengthening its R&D investments and layout in intelligent applications, intelligent connected devices, and building an intelligent ecosystem integrating hardware and software. In 2020, TECNO’s Research and Development investment increased by about 30% year on year. The sky is the limit if TECNO continues in its trajectory of gaining greater market share.

Now, together with Evans, TECNO with its four reputable product lines have got the wings to stand out in global markets as a new shinning super star. Endorsed by Chris Evans, TECNO’s is set to release the CAMON 17 within the next few days, setting a new pace for the market. The TECNO CAMON series has become well-known for its excellent photography experience and has been recognized by a number of international media and industry professionals. Enthusiasts are certainly on the lookout to see where Chris Evans will be featured next. TECNO and Chris Evans are certainly set to scale new heights together.

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