October is globally recognized as Breast Cancer Awareness Month, and companies around the world engage in various initiatives to spread knowledge and support for the cause. This year, Credit Direct, one of Nigeria’s leading financial institutions, has taken substantial steps to ensure the message is loud and clear across the nation.
The company, known for its commitment to community well-being and corporate social responsibility, spearheaded a series of thoughtfully crafted initiatives to emphasize the importance of early detection, treatment, and the general well-being of women in Nigeria.
A highlight of Credit Direct’s effort was its generous donation to a renowned cancer organization. This fund is set up to aid the organization in its relentless battle against breast cancer, supporting research, treatment, and aid for those affected. A particularly heartwarming facet of this was the way the donation to the cancer organization came about. Instead of a traditional corporate donation, the funds were championed and raised by Credit Direct’s own staff. Employees from various locations, departments, and levels came together, pooling resources, organizing fundraisers, and rallying behind the cause. It was a testament to the company’s ethos and the genuine compassion of its team members.
“The unity and dedication demonstrated by our staff in raising funds was overwhelming. It speaks volumes about our collective commitment to making a positive difference in the community,” said Chukwuma Nwanze, MD/CEO of Credit Direct.
Complementing this act of generosity was the ‘Walk for Awareness’ that saw participation from staff across all its branches and locations in Nigeria. The walk was more than just a display of solidarity; it was a bold statement, a sea of pink, that echoed the company’s commitment to defeating this ailment. With pink ribbons pinned to their chests and their distinct CDL crested t-shirts, the participants not only raised awareness but also demonstrated the collective power of community involvement in championing health causes.
Perhaps the most impactful of all events was when Credit Direct joined hands with “Empower Her Community” for a day of enlightenment and support. The event not only provided an educational session to debunk myths and enlighten participants about the realities of breast cancer, but it also facilitated free screenings for attendees. Early detection being paramount in the fight against breast cancer, this initiative could very well have saved lives.
“Our involvement in this cause is more than just a corporate responsibility. It’s personal. We have customers, families, or friends who’ve battled or are battling this disease. By uniting as a Credit Direct family, we’ve demonstrated our unwavering commitment to supporting them and many others,” said Chukwuma Nwanze, MD/CEO of Credit Direct.
As Breast Cancer Awareness Month comes to an end, the message from Credit Direct remains clear: awareness, early detection, and community support can and will make a difference in the fight against breast cancer. These significant endeavors by Credit Direct serve as a testament to the company’s unwavering commitment to societal well-being. Their multifaceted approach to breast cancer awareness, from charitable donations and public demonstrations to actionable health interventions, sets a precedent for other corporations in Nigeria and beyond.