Tolaram Group has made its entrance into the fruit drink market worth over 60 billion by the Federal Government with the launch of its “GoodLife Magik” fruit drink for children on Monday in Lagos.
Over the past years, lack of local players in the space has continued to be a major concern for stakeholders, with the Raw Material and Research Development Council (RMRDC) claiming that despite Nigeria abundance of fruits, produces less than 25 percent of local fruit juice demand.
The new drink which comes in three variants Orange, Watermelon & Mango, will be riding on three unique selling propositions of Healthy, Nutritious and Great Taste.
According to Harkishin Aswani, Managing Director, Tolaram Group, will bring a unique experience for children fortified with key nutrients such as Vitamin-C and Glucose that improve immunity and give energy.
Speaking during the launch, Aswani said the fruit drink is specially targeted at children who require all the beneficial nutrients they can get, to grow and function optimally.
“Tolaram Group is one of the largest manufacturers in Nigeria and the group has consistently produced strong household brands keeping in mind the consumers’ we hope to create another success stories, the fruit drink is targeted at children with key nutrients such as Vitamin-C and Glucose that improves immunity and and offers a great natural taste and comes in unique and attractive packaging,” he said.
Aswani, however, appealed to everyone present to continue supporting the group as it grows, while assuring Nigerians of the commitment towards creating another Nigerian success story.
Bamidele Abiodun, wife of the Executive Governor, Ogun State, commended the group for its unflinching efforts in putting smiles on the faces of Nigerians through the introduction of numerous brands which have over the years expanded so large and are actively topping the charts in their respective categories.
“I doubt there is hardly anyone in this hall who has never consumed the Indomie brand,”which she described as an evidence ofa brand’s success.”
“It must also be mentioned that theTolaram Group’s marketing doggedness and product innovation culture is quite admirableand strong, hence, I am confident that this latest addition; GoodLife Magik fruit drink will also grow big and performwell in the Nigerian market just like the rest of the brands from the group ” Bamidele said.
Also speaking at the launch was Bartholomew Brai, President, Nutrition Society of Nigeria, “We are excited to be a part of the launch of the GoodLife Magik which has come with the proposition of healthy nutrition for Nigerians. Nutrition Society of Nigeria has always been in support of the Tolaram group brands not because of their market dominancebut because they have consistently demonstrated interest towards the promotion of health. We are always happy and open to support any brand that promises to promote healthy nutritionwhich is what the society largely stands for.”
