• Thursday, March 28, 2024
businessday logo

BusinessDay

Hennessy XO marks 150th anniversary with virtual fireworks event

Pics for story

Determined to push the frontier of excellence over the past century-and-a-half of creating and mastering the perfect blend, Hennessy XO presented a bespoke daytime fireworks event created by acclaimed artist Cai Guo-Qiang.

The event was the centrepiece of Hennessy XO’s 150th Anniversary World Odyssey programme and was experienced globally via live stream for both Cai Guo-Qiang and the Maison.

Sebastian Chouen, general manager of Moët Hennessy, while commenting on the success of the event, said: “Celebrating Hennessy XO’s 150th anniversary embodied all that Maurice Hennessy, the creator of this iconic carafe, put into creating this blend and it has been an honour for us to collaborate with Cai Guo- Quiang.

Related News

Cai Guo-Qiang’s career has been marked by his creative take on contemporary social issues, and in this collaboration, he took inspiration from the three elements of the cycle of life: creation, destruction, and the human spirit that imbibes resilience. The three-act fireworks unfold as an act of drama, a piece of poetic writing, and a scroll of calligraphy.

Millions around the world viewed the 45-minute artistic display via live stream. Observing the display of multi-coloured fireworks launched from 150 oak barrels floating on the Charente River. Guests in Lagos were hosted in an exclusive location to bask in the celebration as the fireworks presentation exhibited each act with spectacular flair leaving the guests in awe.

“Recent global events have reminded us of the most positive attributes of human nature – our capacity to hope, persist and remain optimistic in trying times,” Chouen said.

Exit mobile version