Mr Bigg’s, the quick service restaurants (QSR) arm of UACN of Nigeria, which is run by a subsidiary UAC Restaurants Limited, has remodelled its restaurants in a new initiative aimed at redefining the lifestyle of its numerous customers.
The new initiative is aimed at sustaining the heritage of the 33-year-old outfit by raising the customer service to a new level.
The new initiative, according to Ethel Mba, marketing manager of UACN Restaurants, is to remodel the restaurants into a go-to restaurant of high value lifestyle.
Speaking at the pioneer model restaurant located at Northwest Filling Station by the Victoria Garden City, VGC, Lekki, Lagos, during a media tour of some restaurants on Wednesday, Mba stated that the new approach promises to sustain excellence in a wide variety of dishes, pastries and confectionaries to the delight of consumers, which is the heritage of Mr Bigg’s.
She explained that the VGC restaurant, which was opened on the 9thof July this year would remain the ‘signature poster’ for all the other restaurants in the new concept, aimed at bringing world-class meal experience for Nigerian consumers with regard to customer service and restaurant ambience.
Mba said that apart from the VGC Restaurant, two other restaurants will spring up in Amuwo Odofin by Festac town and Abule Egba along Lagos Abeokuta Express Way soon.
“The new restaurants will be patterned after the structure of the Northwest restaurant by VGC to deliver high-quality food and good ambience as the basic standard. The menu offering will be aimed at providing wide variety of choices to meet the customer tastes and trends,” she said.
Not a few customers agreed that no restaurant would survive without offering quality food and service aimed at giving patrons a satisfying experience.
Gbemisola Lekan, a customer who walked into the VGC restaurant with her kids, said that a good family restaurant is one that offers delicious food that reminds adults of the favourite meals their mothers cooked when they were kids.
She recalled with excitement that products like Mr Bigg’s meat pie, chicken pie, and scotch eggs are legendary and still remain the best.
Other customers said the new restaurant provides comfort as it is spacious enough for all classes of people.
Mr Bigg’s history began with the coffee shops inside Kingsway Department Stores in the 1960s. In 1973, these shops were rebranded as Kingsway Rendezvous, which became Mr Bigg’s in 1986. It saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors.
In 2012, UAC Restaurants adopted a full franchising business model making it the first to establish franchise restaurants in order to grow the brand’s footprint and equity.
Gbemi Faminu
