• Friday, March 01, 2024
businessday logo


How generative AI will impact logistics and supply chain in Africa (1)

How generative AI will impact logistics and supply chain in Africa (1)

Logistics and supply chain management are the lifeblood of any economy, and this holds particularly true for the vast and diverse continent of Africa. As the African economy continues to expand and diversify, efficient logistics and supply chain management are critical to supporting industries, reducing waste, and facilitating economic progress.

In recent years, ‌Generative Artificial Intelligence (AI) has opened new horizons for improving these essential functions. So today, I want to explore Generative AI, its applications, and its impact on African logistics and supply chains.

Understanding generative AI and its applications in logistics and supply chain

Generative Artificial Intelligence, or Generative AI, is a subset of artificial intelligence that generates data, content, or other materials using deep learning models, such as Generative Adversarial Networks (GANs) and transformers. Unlike traditional AI, which primarily deals with pattern recognition and data analysis, Generative AI has the unique capability to create insights based on the patterns it learns from existing data. This makes it a powerful tool for various applications, including logistics and supply chain management.

Generative AI operates by training models on extensive datasets and then using these models to make decisions. It learns from data, identifies patterns, and continually improves its ability to provide insights or make decisions based on these patterns and data. This learning process allows Generative AI to adapt to changing conditions and produce increasingly accurate and valuable insights.

As a new technology, Generative AI has many applications in logistics and supply chain management, offering solutions to some of the most pressing challenges businesses face in Africa and worldwide. Some areas of applications include the following.

Data analytics and predictive modelling. As one of the primary applications of Generative AI in logistics and supply chain management, data analytics and predictive modelling help to analyse large sets of historical data, market trends, and even external factors like weather or political events, Using Generative AI, in this case, can make accurate predictions about future demand and supply chain trends which is invaluable for businesses, especially in Africa, where market conditions can be highly variable.

Optimization and Planning: Generative AI can also optimize various aspects of logistics and supply chain management, including route planning, warehouse layouts, and production schedules. This optimization increases efficiency, reduces costs, and improves resource allocation. In Africa, where infrastructure and transportation challenges are shared, optimizing route planning can be a game-changer.

Read also: Unravelling the influence of neo-colonialism on African supply chains

Supply chain visibility: Generative AI enhances supply chain visibility, providing real-time tracking and monitoring of goods throughout the supply chain. This visibility reduces uncertainties and helps businesses manage disruptions, ensure product quality, and prevent counterfeiting or theft, which are crucial for the African market. That said, this technology can also enhance customer engagement by personalizing interactions, offering real-time updates on orders and deliveries, and improving overall customer satisfaction.

The applications of Gen AI on African logistics and supply chains are limitless, but how would this impact businesses in the continent?

The impact of generative AI on African logistics and supply chain
To illustrate the impact of generative AI on logistics and supply chain management in Africa, let’s look at a few success stories:

Jumia, an African e-commerce giant, implemented generative AI for demand forecasting, which resulted in a reduction in stock-outs and overstock. DHL Africa adopted interactive AI for real-time supply chain visibility, allowing customers to track their shipments accurately. This increased customer satisfaction and improved the company’s overall service quality.

Aside from the above cases, the adoption of Generative AI in logistics and supply chain management is poised to have a transformative impact on African businesses in specific areas like demand forecasting, route planning, inventory management, etc. Let’s take a deep dive into these areas of impact.

Improved demand forecasting: Generative AI’s ability to analyze vast amounts of data and discern patterns enables businesses to make more accurate demand forecasts. This, in turn, helps in reducing overstock and stock-outs, ensuring that goods are available when needed, and preventing unnecessary waste.

Efficient route planning and last-mile delivery: Generative AI can optimize route planning and last-mile delivery, particularly important in African logistics. The continent’s diverse geography, challenging infrastructure, and variable road conditions make efficient route planning essential. Generative AI can reduce transit times, fuel consumption, and emissions, which is not only environmentally responsible but also cost-effective.

Enhancing inventory management: Balancing stock levels with customer demand is a constant challenge in supply chain management. Generative AI can help businesses maintain the proper inventory levels, reducing storage costs while ensuring that products are readily available when customers need them.

Reducing operational costs: Efficiencies gained through Generative AI contribute to substantial cost reductions in logistics and supply chain operations. Automation and optimization of various processes minimize labour expenses, reduce errors, and reduce waste. For businesses operating in Africa, where cost control is often a critical factor, these savings can be a game-changer.

Implementing generative AI in African logistics and supply chain

Implementing Generative AI in logistics and supply chain management in Africa requires a systematic approach involving gathering relevant historical data on supply chain operations, training Generative AI models on this data, and ensuring they understand the specific dynamics of the African market.

It also requires integrating Generative AI solutions into existing supply chain management systems while continuously monitoring AI-generated insights, refining models, and adapting to changing market conditions.

To ensure the successful adoption of Generative AI, African businesses should consider forming strategic partnerships with AI technology providers and seeking investment opportunities. These partnerships help businesses access the necessary resources, expertise, and funding to implement Generative AI effectively.


In conclusion, Generative AI can be a transformative force in African logistics and supply chain management. Its applications in data analytics, optimization, automation, supply chain visibility, and customer engagement have the potential to revolutionize the way businesses operate on the continent. With improved demand forecasting, efficient route planning, enhanced inventory management, and supply chain transparency, African companies can reduce operational costs and improve customer satisfaction. While there are challenges to overcome and investments to make, the promise of Generative AI is too significant to ignore.

I encourage African businesses to embrace Generative AI as a valuable tool to address the unique challenges and opportunities in their logistics and supply chain operations. By doing so, they can position themselves for success in an increasingly competitive global market and contribute to the continent’s economic development and growth. Generative AI offers the potential for Africa to leapfrog into a more efficient and sustainable future in logistics and supply chain management.