As part of its commitment to promote healthy living, Power Oil, Nigeria’s Leading cooking oil, has raised health advocacy another notch higher by taking its fitness promotion project “Pay with Calories’ round the group factories nationwide particularly to sensitize the factory staff about ways to nurture the heart to a perfect condition while maintaining a healthy calories body system.
The project, Pay with Calories initially designed to engage consumers only in a series of fitness exercise on treadmill and cyclers, after which participants can buy various items based on the number of calories being able to burn on the spot within a specific allotted time, in the next 3 weeks will have over 4000 workforce in next 3 weeks benefit from the programme.
A statement from the company on the activity listed the factories across the country to include De United Foods Industries, Ota- Ogun, Seasoning Factory- Ota, Ogun, Dufil Prima Foods Plc- Choba, Port Harcourt, Pure Flour Mills- Port Harcourt, Northern Noodles- Kaduna, Insignia Prints- Ibeju Lekki, Raffles Oil Enterprises- Ibeju Lekki, Ikorodu Noodle Factory, Standard Flour Mills- Apapa, Lagos.
Speaking on the activity, Amisha Chawla, brand manager, Power Oil, said “ taking the campaign to these factories is most strategic, as we reckon that most of the staff might not have sufficient time to build their physical strength outside work hours, that’s is why we decided to bring the activity closer to them within their comfort zone. And the most interesting part was the free time excused to participate in the health friendly yet rewarding activity”.
“Beyond the physical exercise involved which will see a lot of staff winning fantastic prizes in exchange for the number of calories burnt, they will also be enlightened on making the best meal choices towards maintaining a healthy lifestyle” she said.
During a recently held programme in Insignia Prints, Ibeju Lekki one of the Six factories already covered, Omotayo Azeez- Abiodun Public Relations Manager, Tolaram Group, said this experiential campaign currently touring the factories, was borne out of the necessity to encourage every Nigerian irrespective of the social economic class to further become mindful of their heart health by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments. Six factories have been covered, three more to go.
“Power Oil as a brand, seeks to help build healthy families, and by implication a nation of strong and healthy citizens by providing them with nutritious products of quality standards,” Azeez- Abiodun remarked.
At the event elated Ugo Chiemela of Insignia Prints, who was rewarded with pair of sneakers in exchange for burning 76 calories said “because of my busy schedule, it becomes difficult to create time for fitness routine. However, I applaud the Power Oil brand for extending to us such a remarkable activity.”