MTN Nigeria recently launched the 2019 edition of its corporate social responsibility (CSR) initiative tagged, 21 Days Of Y’ello Care campaign, a volunteerism initiative that allows MTN staff members across the country volunteer for various goodwill projects.
The theme for this year’s edition of 21 Days of Y’ello Care is “Creating a Brighter Future,” allowing the telecom company to focus on its effort towards ensuring a better quality of life for Nigerians in the next 21 days. The initiative that was launched in 2007 to give back to host communities is an annual campaign by MTN.
Ferdi Moolman, CEO of MTN Nigeria, says this year’s Y’ello national project focus is on mental health awareness as the company tries to bring attention to issues around mental health in Nigeria. “This year we will be focusing on issues affecting the youth, especially in the areas of education and ITC.
“Last year, 1,649 of us, put in over 2,500 volunteer hours to show how much we care across the country. This year, we are aiming to get more staff on the streets to do more in the communities where we work, live and play.”
According to Ferdi, activities lined up for the 2019 edition of 21Days of Y’ello Care include ITC training sessions, set-up of e-libraries in secondary schools, hackathon competition and a career fair.Between 1 to 21June, thousands of MTN staff across Nigeria will be committing their time to touch the lives of people in various markets and communities. There will be a national priority project: Rhesus disease awareness; a career fair and youth empowerment campaign.