Shoppers across the country stormed SPAR stores to take advantage of the 70 per cent discount rates on over 5,000 items offered by the hypermarket store.
According to a SPAR representative to BusinessDay, the companies witnessed an unprecedented number of customers on Black Friday than they have all year round. The company which opened a store in Enugu in August 2017 said they were overwhelmed by the number of responses from the residence in the coal city-state.
“We had people coming in from all works of life and income groups. In terms of personal shoppers and sales, the SPAR stores in Enugu and Calabar have given stiff competition to other stores located in the major cities like Lagos, Abuja, and Port Harcourt,” noted a statement from the company. “Black Friday is no more a big city phenomenon; it has spread beyond and well penetrated the small cities and town where SPAR does not exist.”
READ ALSO: Down but not out: SPAR’S classy message after the looting of Lekki store wins plaudits
The company cited its strategy which included massive awareness creation as behind the success of the Black Friday sales. “Black Friday means different things to different people, what cuts across is that an average Nigerian sees SPAR Black Friday as an opportunity to buy products at a much cheaper rate. This is an event for which they have waited an entire year. They see it as an avenue of buying products which they struggle to afford on a regular day” the statement noted.
SPAR offered over 5,000 products on Black Friday with discounts offers of 70 per cent. The 5,000 products were spread across a wide range of products including electronics, home appliances, laptops, mobile phones, perfumes, watches, clothing, furniture, food & grocery, day to day household items, wine, spirits and beer. All offers were listed on the company’s website.
“This is the 4th edition of SPAR Black Friday sale. After the huge success, we are sure that the whole proposition has become much stronger than ever before and it is going to become much bigger in the coming years,” the statement said.
