Women, young and old have had to battle age old assumptions of how they should look.This has unfortunately created a generation of women that have had to look to society and the mainstream media for notions of beauty.
Fortunately,this narrative is being challenged. Women today are encouraged to defy toxic societal norms of beauty. Popular beauty and media entrepreneur, Chinonso Arubayi,happens to be at the forefront of this movement with her LOOKARTME Lipvolution collection.
Chinonso expertly redefines the notion of beauty and recognizes the “beautiful light” within every woman and the power of make- up to advance that light;
“Within all of us is a beautiful light, we hope to give expression to that inner light using our choice selection of product colours. As a young girl,I was teased for having full lips but with LOOKARTME now I have evolved and I am confident to celebrate my features with make up knowing that I am carefully and wonderfully made”.
The brand looks beyond the superficial aspect of makeup and takes notes of the power it has on a woman’s psychology health. This aspect is very important to its founder;
“There is also the Psychological aspect of to LOOKARTME brand even when I am having a bad day (I have had quite a few)I apply makeup and my mood is lifted. It has helped me build a positive perception that I could be trusted with certain roles hence a personal mantra I quote quite often. Make up, your feelings will catch up”.
The Lipvolution collection is certainly one to watch come 2019, because it caters to the beauty needs of all types of ladies, from who wants to be remain youthful to those who know how to grab attention and to the fierce ones who can hold their own .
LOOKARTME is set to conquer to cosmetic airwaves.
For more details visit http://lookartmenow.com/ and follow on Instagram https://instagram.com/lookartmebeauty and on Facebook https://facebook.com/lookartmebeauty.
