Fikayo Aderoju, is a visionary leader, entrepreneur and one of Canada’s dynamic change makers. As the Chairman/CEO of BFG Group, Fikayo oversees a diverse portfolio of business operations. Most importantly, he was the first Nigerian to receive the Ontario Medal for Young Volunteers, and the first person to receive both the Ontario Medal and the Diana Award within the same year. In this interview with KEMI AJUMOBI, he shares on his journey to Canada, how his life has changed, the impact he is making, his opinion on ‘japa’ and his advice to Nigerian leaders. Excerpts.
Bio
Fikayo Aderoju, widely known as the “Prime Minister of Toronto” is a visionary leader, trailblazer, entrepreneur and one of Canada’s most dynamic change makers. As the Chairman and CEO of BFG Group, Fikayo oversees a diverse portfolio of business operations spanning digital marketing, clothing, speaking engagements, book publishing, podcast production, and live events.
Fikayo is also the Founder and Executive Director of Project Impacting Lives (PIL), a nonprofit organisation dedicated to tackling one of Canada’s most pressing challenges, homelessness. What began with 20 care packages on the streets of Toronto has evolved into a nationwide movement, distributing over 10,000 essential care products including warm socks, warm gloves, toothpaste, toothbrushes and lip balm to individuals in need across 6 Canadian cities.
Under his leadership, PIL has expanded its impact by awarding a scholarship to help an Ontario university student graduate, organising toy drives, and providing meals to vulnerable communities across Ontario.
A passionate advocate for youth empowerment, Fikayo previously served as the Head of Housing at the Toronto Youth Cabinet, where he advised city officials on housing policies and championed initiatives to combat youth homelessness. In recognition of his unwavering commitment to public service, Fikayo was honoured with the Toronto Community Champion Award in 2023 by the Deputy Mayor of Toronto. His journey in leadership began over a decade ago when he served as the Student Representative Council President in high school, a role that ignited his passion for community development.
A Harvard-trained public speaker, Fikayo founded ‘The Eloquence Lab’ a public speaking agency that trains individuals and organisations to communicate with confidence and precision.
At just 25 years old, Fikayo is a World Economic Forum Global Shaper and was named one of York University’s Top 30 Alumni Under 30. As the Executive Chairman of the York University Black Alumni Network (YUBAN), his leadership was instrumental in the organization receiving the Alumni Network of the Year Award for the first time in its history in 2024.
In January 2025, Fikayo was invited by the Ministry of Finance to contribute to the 2025 Ontario Provincial Budget at the esteemed Royal Canadian Legion.
Share on your journey coming to Canada and how your life has changed
When I arrived in Canada, I was filled with excitement, very eager to experience a new culture, learn in a new educational system, and meet people from all walks of life. Canada’s multicultural environment offered me a chance to expand my worldview, introducing me to individuals from places like Uganda, Kenya, China, India, and beyond. It was a powerful reminder of the beauty that comes from embracing diversity.
Coming to Canada at the age of 16, during such a crucial period of self-discovery, was particularly impactful. I found myself not only learning academically but also discovering my identity, especially in terms of my faith. It was in Canada that I grew closer to Jesus Christ, gaining clarity about my purpose and place in the world. The friendships I made were also a key part of my growth, people from different cultures and backgrounds helped shape who I am today.
Beyond personal development, Canada gave me the opportunity to experience new things, like trying a variety of international cuisines. Indian, Jamaican, Kenyan, and Ugandan dishes became part of my culinary journey, allowing me to savour the diversity of the country in every way possible.
This new chapter of my life in Canada led me to uncover a passion for leadership and community development. It was here that I learnt the value of service and started engaging in initiatives that combined my academic interests and personal goals. From my time as the Student Representative Council President in high school to earning my Economics degree at York University, I began to see how my own journey could intersect with a larger mission to help others.
Over the years, I’ve used the platform Canada provided me to build a life centered on service, entrepreneurship, and advocacy. From distributing care packages to people experiencing homelessness across Ontario, to advising provincial policymakers, my experiences have shown me how far one can go with perseverance, compassion, and an unwavering belief in the power of new opportunities. My life in Canada has been profoundly shaped by these experiences, and I can confidently say that the growth and transformation I’ve undergone are beyond what I could have imagined.
What inspired you to take on the role of Chairman and CEO of BFG Group, and what do you find most fulfilling about leading such a diverse organisation?
When I took on the role of Chairman and CEO at BFG Group, I did so with a clear vision: to fill gaps in several industries where I saw a need for innovation and improvement. Digital marketing, clothing, and publishing, each of these spaces presented unique challenges, but they also offered opportunities to create meaningful change. BFG Group was established to bridge these gaps and elevate standards of excellence in every service we offer.
The inspiration behind BFG Group came from a desire to make an impact. I knew that the digital marketing space, in particular, had room for a company that could serve its clients with greater quality and precision. Our company’s tagline “a legacy of excellence” encapsulates everything we aim to achieve. Just like the biblical figure Daniel, we seek to be excellent in all that we do. For me, excellence is not an option, it’s a commitment to delivering outstanding results for our clients.
What I find most fulfilling about leading BFG Group is the incredible satisfaction that comes from exceeding our clients’ expectations. There’s something deeply rewarding about seeing the genuine appreciation and feedback from clients who not only feel their needs were met but that we have gone above and beyond in delivering quality service. The joy of knowing that our work has made a real difference in our clients’ businesses is irreplaceable.
Moreover, BFG Group isn’t just about serving clients, it’s about creating a space for innovation, empowerment, and growth. Leading BFG Group also allows me to create opportunities for others, whether it’s through helping small businesses grow or inspiring the next generation of entrepreneurs through our live events. This aspect of leadership, creating pathways for others to succeed is by far one of the most fulfilling aspects of my role.
What motivated you to start Project Impacting Lives (PIL), and what have been some of the most rewarding outcomes of this initiative?
Project Impacting Lives (PIL) was born on my 20th birthday, but it wasn’t the typical birthday celebration you might expect. Rather than having a party, I felt a deep sense of purpose to do something more meaningful. So, I gathered a few friends and we went downtown Toronto to distribute warm socks, gloves, bananas, and tangerines to people facing homelessness. That simple act of kindness, helping 20 people, turned into something much bigger than I ever imagined.
What started with distributing only 20 care packages grew rapidly by the grace of God! By December 2020, we had distributed 100 care packages. By May 2022, we had received a grant from the Government of Canada and distributed 150 care packages, including warm socks, warm gloves, toothpaste, and toothbrushes. By December 2022, we had distributed 1,500 care packages, and today, we have supported over 10,000 individuals facing homelessness across Canada. Our mission continues to grow, and I am humbled by the impact we have had. To the glory of God, we are now in 6 Canadian cities – (London, Waterloo, Vancouver, Hamilton, Ottawa and Toronto).
Homelessness wasn’t something I was familiar with growing up in Nigeria. In fact, I didn’t often see people living on the streets. However, my parents instilled in me a deep culture of giving back. My mother organised skill acquisition programmes for women, and my father took my siblings and I on community outreach initiatives. Volunteering was second nature to me, and when I saw people struggling on the streets of Canada, I knew I had to help.
I was not a rich man, but I had enough to make a small difference. And that’s how PIL was born. It wasn’t about grand gestures but about making a meaningful impact with the resources available to me. That one simple act of kindness sparked a movement.
The most rewarding outcomes of PIL have been twofold: First, it has been incredibly fulfilling to see how our work has restored dignity to those in need. We do our best to ensure that our care packages are filled with good-quality winter gear, items that not only keep the body warm but also offer a sense of respect and care. Secondly, seeing the impact PIL has had on other young people has been profoundly inspiring. Many have started their own initiatives, helping others facing homelessness, and expanding the reach of our mission far beyond what I could have imagined.
To the glory of God, this work led me to become the first Nigerian to receive the Ontario Medal for Young Volunteers, and the first person to receive both the Ontario Medal and the Diana Award within the same year. None of this would have been possible without the simple, heartfelt act of reaching out to those in need.
How do you measure the success of your efforts to combat homelessness in Canada through PIL?
At Project Impacting Lives, we measure success through a combination of quantitative and qualitative indicators, along with community engagement.
Quantitatively, we track the number of care packages we distribute, the cities we reach, and the lives we touch. For example, reaching over 10,000 people across six Canadian cities is a significant milestone, and we continue to expand our reach every year.
Qualitatively, we measure success through the stories and feedback we receive from the individuals we help. It’s incredibly moving to hear how a small act of kindness, a warm pair of socks or a care package has made a meaningful difference in someone’s life. These stories are powerful reminders that even the smallest gestures can have a lasting impact.
We also measure our success by the partnerships we have built and the level of community engagement we have developed. Over the years, PIL has partnered with businesses, media partners, schools, and community organisations, amplifying our impact and credibility. These partnerships are crucial to expanding our reach and ensuring that we continue to make a difference in the lives of those facing homelessness.
Finally, one of the most important ways we measure success is by how much we inspire others to take action. Seeing more young people step up to support those facing homelessness and start their own initiatives is a true sign of progress. At PIL, success isn’t just about meeting immediate needs, it’s about sparking a larger movement of compassion, empathy, and collective responsibility. Ultimately, our goal is not just to provide for the homeless but to inspire others to create lasting change in their communities as well.
What specific challenges have you encountered while advocating for youth empowerment and housing, and how have you overcome them?
The biggest challenge is the systemic nature of youth homelessness. It’s often tied to deeper issues such as poverty, mental health struggles, and family breakdowns. Addressing these challenges requires more than short-term relief, it demands long-term policy changes and sustainable solutions. Another challenge is engaging stakeholders, getting governments, nonprofits, and the private sector to collaborate effectively.
To overcome these challenges, I’ve taken a multifaceted approach:
● Grassroots Action: PIL provides immediate support through care packages and meal programmes.
● Policy Advocacy: I have used my platform to push for reforms, including increased funding for affordable housing and youth services.
● Collaboration: By partnering with key stakeholders, we have been able to amplify our impact and drive real change.
Persistence, data-driven advocacy, and a solutions-oriented mindset have been essential in navigating these challenges.
What advice would you give to young entrepreneurs looking to make a meaningful impact in their communities?
Put God first in everything you do. Yes, you can be smart, you can be brilliant, and you can think you have it all, but put God first. Proverbs 16:9 says we can make our plans, but the Lord determines our steps. Take your plans to God first before taking action, and let Him guide you. That’s very important.
Secondly, start where you are with what you have. Don’t try to have it all figured out. You don’t need to have all the answers or resources to begin making a difference. Identify a problem you’re passionate about and take small, consistent steps to address it. For example, PIL started with 20 care packages, a modest beginning that grew into a nationwide movement.
Thirdly, surround yourself with mentors and like-minded individuals who can support your vision. Seek out opportunities to learn and grow, whether through formal education, networking events, or online resources. Most importantly, stay resilient.
Impactful work often comes with challenges, but the rewards—seeing the lives you’ve touched and the communities you have transformed—are worth it. Remember, leadership is not about perfection, it’s about persistence and purpose.
What inspired you to establish the Fikayo Aderoju Scholarship Grant, and what do you hope to achieve through it?
Education has always been a cornerstone of my personal and professional journey. As a former international student myself, I understand the financial barriers that many students face. The Fikayo Aderoju Scholarship Grant was established to provide opportunities for international students to pursue their dreams without financial constraints.
Through this grant, I hope to empower the next generation of leaders. The scholarship not only provides financial support but also includes six months of mentorship, equipping recipients with the tools and guidance they need to succeed. The vision is to create a cycle of impact, where these students go on to achieve their goals and give back to their communities, creating a ripple effect of positive change.
Can you share some insights from your experience mentoring young professionals through the Canadian Young Economic Forum (CYEF)?
Mentorship through CYEF has been one of the most fulfilling parts of my journey. Many young professionals have talent and ambition but lack the guidance to turn their potential into success.
Through CYEF, we have helped young professionals secure jobs at leading financial institutions, launch successful startups, and build powerful networks. One conversation, one connection, or one piece of advice can change someone’s trajectory. That’s the power of mentorship.
Tell us about your book ‘Make Your Life Count Today,’ and what key messages do you hope readers will take away?
Make Your Life Count Today is an inspirational journal designed to help readers lead with purpose and intentionality. The book is a reflection of my own journey, lessons I’ve learnt, challenges I’ve overcome, and the principles that have guided me. The key message is that every day is an opportunity to create impact, no matter how small.
I hope readers will be inspired to reflect on their goals, take actionable steps toward their dreams, and live a life that leaves a lasting legacy. The book is a call to action, to embrace resilience, pursue excellence, and make every day count.
What trends do you see emerging in the realm of social media that could impact business branding and thought leadership?
Social media is no longer just a tool, it’s an ecosystem that shapes public perception, business strategy, and cultural movements. Two major trends stand out:
1. The Age of Authenticity: Audiences are shifting away from highly polished, corporate-sounding content. People want real, unscripted interactions. They gravitate toward brands and leaders who are transparent, relatable, and willing to share not just their wins but their struggles.
2. Short-Form Video Dominance: Platforms like TikTok, Instagram Reels, and YouTube Shorts have changed how people consume information. Attention spans are shorter, and businesses must master the art of delivering powerful messages in under 60 seconds. Video isn’t just content, it’s currency in the attention economy.
The businesses and leaders who succeed in this new landscape will be those who prioritise authenticity, adaptability, and meaningful engagement.
Can you share some success stories from the ‘Trees for Tomorrow Alliance’s initiatives’ in Canada or sub-Saharan Africa?
The Trees for Tomorrow Alliance is still in its early stages, but our vision is clear: to combat deforestation while addressing food security. One of our key goals is to plant fruit-bearing trees in local communities across sub-Saharan Africa. These trees won’t just restore ecosystems, they will provide a long-term, sustainable source of nutrition and economic empowerment for families.
We are currently working to establish partnerships with local organisations and community leaders to ensure that our approach is community-driven, not top-down. The real success stories will come when families can harvest fruit from trees planted years earlier, creating a cycle of self-sufficiency and environmental restoration. The impact of this project won’t just be measured in trees planted, but in lives transformed.
What did receiving the Ontario Medal for Young Volunteers mean to you, and how has it influenced your work since then?
Receiving the Ontario Medal for Young Volunteers was a deeply humbling experience. It was not just a recognition of my work, it was a validation of the belief that service matters. This medal represents more than an individual achievement, it is a testament to the power of collective action. Behind every milestone I’ve reached, there are countless volunteers, mentors, and supporters who have made this journey possible.
Since receiving this honour, my perspective has shifted. It’s no longer just about what I can do, it’s about how I can empower others to serve. It has reinforced my commitment to mentorship, leadership development, and creating platforms for young people to step into their potential. I have learnt that leadership isn’t about standing on a stage, it’s about creating a ripple effect, where one act of kindness inspires another.
What drives you to continue your humanitarian work and pursue leadership roles in social impact?
I am driven by a deep conviction that no one should have to struggle alone. I know what it’s like to experience hardship, to face uncertainty, to feel like the odds are stacked against you. But, I also know the power of a helping hand. I’ve seen how a simple act, providing a warm meal, a mentorship opportunity, or even a word of encouragement, can change the trajectory of someone’s life.
What drives me is the belief that everyone deserves an opportunity to thrive. Seeing the impact of our work, whether it’s a family receiving a meal or a student graduating, fuels my passion. I am also driven by the responsibility to use my platform to inspire others and positively impact lives.
Leadership, for me, is about service. It’s about using my skills, resources, and influence to uplift others and create a better world. I continue this work because I believe in possibility. In the idea that one act of service can ignite a movement.
What advice would you give to young individuals looking to make a difference in their communities or pursue careers in social impact?
Start small, but start now. You don’t need a massive platform, a million-dollar budget, or a perfect plan to make an impact. What you need is the willingness to take action. Volunteer at a local shelter, mentor someone or use your voice to advocate for an issue that matters to you. The most important step is simply beginning.
Here’s what I’ve learnt:
1. Passion Without Action is Just a Dream. Caring about an issue is not enough. The real work begins when you shift from saying, “I care about this,” to actively taking steps and saying, “Here’s what I’m doing about it.” Passion must be accompanied by action for it to create real change.
2. Consistency beats intensity. Making a difference is not about one grand gesture or a viral moment, it’s about showing up every day, even when it’s hard. Small, consistent efforts compound over time, leading to lasting impact.
3. You don’t have to do it alone. Find a community of like-minded people. Build a network of individuals who share your vision and are willing to collaborate. When you work together, your impact multiplies. Great movements are never built in isolation, they thrive on collective effort.
4. Seek Mentorship and Guidance. Learn from those who have walked the path before you. Seek out mentors who can guide you, provide insights, and help you avoid unnecessary mistakes. Leverage their networks and experiences to amplify your impact.
5. Remember, you are never too young to make a difference. Age, experience, or resources should never be barriers to action. If you have an idea, pursue it. If you see a problem, be part of the solution. Change begins when ordinary people take extraordinary steps forward.
Social impact is a journey, not a destination. Be persistent, stay open to learning, and remain committed to your cause. Your voice matters. Your actions matter. And your efforts, no matter how small they may seem, can change lives. You don’t need to have all the answers to make a difference, just the willingness to start and the commitment to keep going.
What is your honest opinion on ‘japa’?
Japa, the migration of skilled Nigerians abroad, is a testament to the talent, ambition, and resilience of our people. It highlights the global demand for Nigerian excellence, whether in technology, healthcare, business, or the arts. Nigerians are making remarkable contributions worldwide, proving that we are a people of immense capability and innovation.
At the same time, this movement presents an incredible opportunity. The Nigerian diaspora has a unique role to play in the country’s progress, through investments, mentorship, and the exchange of knowledge and expertise. Many Nigerians who have traveled abroad carry their roots with them, seeking ways to uplift their communities back home.
Ultimately, my hope is that Nigeria continues to grow into a place where every young person sees boundless opportunities, where innovation flourishes, industries thrive, and talent is nurtured. The future is bright, and with collaboration between those at home and abroad, we can build an even stronger Nigeria.
When you hear of great minds like yours who are Nigerians doing well in the diaspora, how does it make you feel? What do you wish for Nigeria?
Every time I hear of Nigerians excelling on the global stage, I am filled with immense pride and joy. Our resilience, intelligence, and work ethic are undeniable. We have made remarkable contributions in business, technology, medicine, academia, and countless other fields worldwide. Our success abroad proves what we are capable of achieving, given the right environment.
I envision a Nigeria that prioritises education, promotes innovation, strengthens institutions, and provides young people with the tools they need to lead. A Nigeria where the diaspora is not just a source of remittances but an active partner in nation-building. It is a lofty vision that is possible if we collectively commit to change.
Imagine you are standing in front of top Nigerian leaders and you are asked to speak from your heart to them, what will you say?
If I were standing in front of top Nigerian leaders, I would say this: Leadership is a privilege and a responsibility. The future of Nigeria depends on the choices you make today. Invest in education, healthcare, and infrastructure. Create meaningful opportunities for young people to thrive. Lead with integrity and empathy, and always remember that your legacy will be defined by the lives you impact. Nigeria has the potential to be a global leader, but it starts with you. The time to act is now.
Tell us about being referred to as the “Prime Minister Of Toronto”
The title ‘Prime Minister of Toronto’ started as a lighthearted way to describe the work I do, but over time, it took on a deeper meaning. Toronto has given me so much—a home, opportunities, and a platform. But more than anything, it has given me purpose.
For me, being called the “Prime Minister of Toronto” is not about politics, it is about service. Leadership is not about waiting for a title or an election, it is about taking action, solving problems, and making an impact where you are.
I have dedicated myself to advocating for the homeless, empowering young professionals, and creating platforms where diverse voices can be heard. I bring people together, whether through business, community work, or mentorship.
The title may not be official, but it doesn’t need to be. Real leadership is not given, it is earned through action.
What insights did you provide to the Ministry of Finance for the 2025 Ontario Provincial Budget?
In my consultation with the Ministry of Finance, I emphasised the importance of investing in youth empowerment, affordable housing, and sustainable economic development. I also advocated for increased funding for mental health services and initiatives that support people facing homelessness in Ontario, recognizing that these are critical issues shaping Ontario’s future.
How has your experience advising members of Provincial Parliament shaped your understanding of community needs and economic development?
Advising Members of Provincial Parliament has deepened my understanding of the interconnectedness of community needs and economic development. It has shown me the importance of data-driven policies and the need for collaboration between government, businesses, and nonprofits to create sustainable solutions. It has also reinforced my belief in the power of advocacy, that by amplifying the voices of marginalised communities, we can drive meaningful change.
Concluding words
I have learnt that leadership is not about being the loudest in the room, it’s about being the one who listens the most. It’s about action, consistency, and a vision bigger than yourself.
I am deeply committed to this journey, not because it is easy, but because it is necessary. Whether in Canada, Nigeria, or anywhere in the world, I believe in building bridges, creating opportunities, and ensuring that the next generation inherits a world better than the one we found.
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