• Friday, March 29, 2024
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BusinessDay

Revamped Everest reinforces Coscharis’ Ford model line-up

Coscharis-Motors

Coscharis Motors has unveiled the new Everest XLT Range and Everest Limited at the just concluded 14th edition of the Lagos International Motor fair at the Federal Palace Hotel, Victoria Island, Lagos.

The local dealership says that, the new Ford Everest is the most sophisticated Everest seven-seater sport utility vehicle (SUV) on the market. It is more appealing than ever with a range of styling, suspension and feature upgrades.

As Ford’s premium offering in the rapidly growing SUV market, the New Everest puts the emphasis on quality, refinement and luxury matched to exceptional space and practicality.

At the unveiling event shortly after the Motorfair was declared open, Abiona Babarinde, general manager in charge of marketing and communications at Coscharis Motors said, “We are excited the new Everest will be joining our local line-up. It will provide Ford an important position in the SUV segment. It is a segment which continues to grow in Africa, as well as around the world. Consumers are opting for versatile, family-oriented vehicles that suit their active lifestyles,’’.

The Everest have also raised the game even further by introducing subtle yet effective styling updates with the eye-catching exterior, providing a more refined and luxurious cabin environment.

It has also added several new trend-setting technologies to the already feature-packed range, and building on the outgoing model’s superb comfort and ride refinement with a revised suspension set-up.

More so, the Everest comes in diesel engines, which is what some of our oil services customers have been yearning for, as it is more ideal for access into highly inflammable locations than its petrol counterpart.”

The new Everest communicates rugged off-road capability with a sense of refined artistry that takes Ford’s seven-seater SUV to a new level within the segment. The refreshed design emphasises exclusivity and capability.

Its refreshed grille introduces a new level of depth to the design through the layering of three distinctive grille bars that exude exclusivity and luxury whilst presenting a sense of strength and robustness.

As with the New Ford Ranger, the New Everest has benefited from numerous suspension improvements that further enhance ride quality and refinement. Most notably, the front-mounted stabiliser bar has been moved to the rear of the front axle, which allows for greater packaging and design freedom, along with an increase in diameter and stiffness to give the Everest improved roll control and handling performance.

The New Everest provides premium levels of quality, outstanding interior space and maximum versatility  with a selection of new, richer materials and design details that emphasise luxury and style throughout.

Overall suspension compliance has been improved, with three damper tunes being adopted for the New Everest range in place of the single set-up used previously. This ensures that the ride characteristics are better tailored to the engine and drivetrain configurations, resulting in a plusher ride over rough surfaces without impacting the Everest’s maximum towing capacity of 3 000kg with a braked trailer.

The Everest Limited continues to set the benchmark for active driving features, including Semi-Automatic Parallel Park Assist (SAPPA) that uses ultrasonic sensors on the front and rear bumpers to search for and identify parking spaces that are big enough to parallel park the vehicle. A combination of the Everest’s electric power-assisted steering (EPAS) and sensors are used to steer the vehicle safely and perfectly into place, while the driver simply operates the gears, accelerator and brake.

 

Mike Ochonma