Skin care and beauty business is a gold mine. Though the its global market is estimated at over $445 billion, the local industry is only scratching the surface. It is a much fledgeling industry in Nigeria, but many entrepreneurs are beginning to push for a cut in the market.
Igbinoba Jennifer, the young chief executive of Jenny’s Glow Skincare & Entreprises is one of them. She started this business few years ago and has since built one of Nigeria’s best skincare and excellent business models. She saw a hole in the market and hooked onto it.
“Having invested a great deal of energy figuring out how to make an appropriate skincare product, it before long turned out to be certain that there was a speciality in the market,” she said.
Her products are highly coveted in the market, not only because of their quality but as a result of affordability. She understands that Nigerian consumers are increasingly becoming price-sensitive as the economy weakens.
Similarly, as with each different business that requires genuine endeavours and a solid drive for progress to scale through hindrances, Jenny’s Glow additionally portrayed her beginning of discovering trust in the most testing profession way. To her, maintaining a skincare business includes a lot more difficulties. Thinking back she relates her modest beginnings and how she moved from base to top.
The 27-year-old Edo indigene is said to have spent her youth in Oredo Local Government of the state where she went to Idia Girls College, Benin City. She later went on to further her education at the Ambrose Alli University (AAU) Edo state.
Miss Igbinoba Jennifer began her business, Jenny’s Glow, with N200,000. Today, her business has developed into a multi-million Business. Her product has been intended to treat different issues with quicker acting definitions. She has constructed a fruitful business and has made the most of chances in healthy skin business to build up a pay making adventure.
Over the years, she has learned a great deal about natural skincare and she is proud to say her brand has become one of the most selling Nigerian skincare and beauty product across the country. Her product is targeted at the burgeoning skincare products’ market.
For most business people, earning fortune and fame are the ultimate goals, but not for her. The Jenny’s Glow Entreprise boss had to do something that would bring greater meaning to her life. She was committed to creating her niche with a phenomenal skincare product that has gained widespread approval and recommendation among clients.