Determined to unlock the earning potential of young entrepreneurial Africans and monetise their latent skillset, Bookings Africa, a leading pan-African marketplace, has launched its new mobile App.
Bookings Africa says it is also out to leverage technology to disrupt and revolutionise how talent in the lifestyle, entertainment and media industries across Africa is sourced.
Fade Ogunro, founder and Chief Executive Officer, Bookings Africa, says the App will revolutionise the pan-African marketplace for the Gig economy.
Ogunro says through the app, users can search for a variety of talents, compare their transparent prices, book online, pay securely and provide ratings and reviews for services across Nigeria, South Africa and Kenya.
Speaking at the official launch of the App and the successful completion of the company’s latest fundraising round in Lagos, Ogunro stated that Bookings Africa currently offers over 14 talent categories including make-up artists, photographers, DJs, hair stylists, and social media influencers with plans of increasing to over 40 categories and expand to other countries across Africa by December this year.
According to the founder, “I believe Africa is the future, yet, the biggest problem we face is unemployment. Bookings Africa tackles this issue by enabling millions of freelancers gain recognition, monetize their talent and build a sustainable career on their own terms. This means you can create your personal profile, upload your work portfolio, set your own rates, availability and manage your business better with guaranteed payments all at the tap of a button”.
Mayowa Ayodele, chief investment officer of Unicorn Group, said: “We are excited to partner with Fadé and her team who have built a strong technology-led and scalable business that is harnessing and monetising the latent talent of Africans across the continent. We believe that investing in Bookings Africa has the potential to revolutionise a highly fragmented industry and positively impact lives.
Since its launch in April 2019, Bookings Africa has signed up over 2,000 freelancers and served clients such as: Coca-Cola, Anap Jets, May D, Film Factory and The Luxury Lifestyle Market.
KELECHI EWUZIE
