Another 20 graduates from different universities have been employed through digify Africa, a digital marketing skill training programme that equips the next generation of digital talent.
Florence Atunwa, director programme digify , Nigeria stated that the programme is a unique one because they come unemployed but end up being employed and digified “The unique thing about this is that they end up with a job after the training, out of this twenty only one person has ever stepped her foot in an advert agency where she did her internship, one of the requirement for this is that you must have no job, now they have all entered four agencies, they also went for a competition yesterday and they came out first position, we have been able to turn them all to marketing communication consultant”
“She stated that the age limit is 30, it’s an 8weeks program we feed them, we pay for a bus to take time out so if they are more than that we won’t catch them all properly, the program is two months and they have to do internship, since July and now we Have been able to train forty people we can show to the world, a lot of people doing digital marketing out there but they have been extra ordinary trained and prepared for this , it is totally free, am expecting them to go and represent, Facebook and their families they have not just been given fish they have been thought how to fish , they are starting work on Monday, after 3months if they perform well they will be sustained”
Speaking to one of the beneficiaries Adeola precious whose story proved that all hope were lost for her but has been rebranded after being trained by digify africa, “I didn’t know digital has more to do than posting pictures on social media, I came with zeal to learn just to learn and I got more than I expected, we have to keep striving for the best, I wanted to build myself and get prepared for tomorrow and now I am proud of myself”
Omowonuola Giwa another beneficiary and communicator stated “Being a communicator prior to this work I used to work in a radio station, I used to think there was nothing more than communication, after leaving my job earlier this year there are so many things and more to do, the key is to remain consistent expect to see contents from me”
Digify Africa is a non for profit initiative two months intensive boot camp where 20 aspiring digital professionals learn what it takes to have a career in digital marketing, the programme is designed to fit the specific needs of industry, covering a range of topics including community management, content and email marketing, brand online reputation management, ux design and more as they are being mentored by industry professionals from reputable advertising agencies from around the country.
