Three Crowns Milk, Nigeria’s leading low cholesterol brand, has partnered four non-governmental organisations (NGOs) to give relief packages of quality dairy nutrition to over 11,000 families in Lagos, Oyo and Ekiti state to support the fight against the COVID-19 pandemic.
In Lagos, Three Crowns partnered with Lagos Food Bank to cater to 3,944 families, and Tahara Collective to cater to 1,000 families, while in Ibadan, Oyo state, the brand partnered with Made Great by God Foundation to cater to 3,717 families.
Similarly, in Ekiti State, the brand partnered with Bayo Omoboriowo Foundation to cater to 2,490 families with its nourishing products.
Speaking on this charity gesture, Omolara Banjoko, marketing manager, Three Crowns, said that the brand was moved to ease the nutrition challenges of the most vulnerable in these communities, which the COVID-19 global pandemic has thrown at them.
“Three Crowns strongly believe that eating right, feeding well and living healthy is a vital start in the fight against the pandemic,” Banjoko said in a statement.
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During the lockdown, the Three Crowns fitness campaign helped Nigerians to keep fit through a weekly live fitness and the cardio session on the brand’s Instagram handle @3crownsMilk which was hosted by a renowned fitness coach, Shedams.
The live interactive sessions on Instagram address challenges on fitness, diet, mental health and offers tips on how to make money during the lockdown and afterward.
Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s largest dairy company for more than 60 years.
The organisation believes that milk is an essential nutrient for every individual.
As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.
It is the first milk brand to show care for mothers and acknowledge the important role they play in the family.
The brand recognises that when mothers as primary caregivers are themselves taken care of, this directly and positively impacts the care they give to their families.
The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.
On the corporate social responsibility landscape in Nigeria, the brand has carved an enviable niche for itself through numerous programmes and initiatives which have consistently strengthened the bond between the brand and consumers across all demographics and across Nigeria.
Its COVID-19 donations form the latest intervention by Three Crowns milk in conjunction with highly reputable foundations.
