PalmPay has urged Nigerians to embrace digital payments in line with the country’s push for financial inclusion as a panacea to bridge the current poverty rate.
According to the company, embracing digital payment options will help get more Nigerians into the banking sector, and reduce the unbanked population of the country.
“This initiative is to encourage Nigerians to embrace digital payment channels for their daily financial transactions,” Enakeno Umuteme, head of marketing communications at PalmPay said, during the recent unveiling of the first set of winners in the Eid mobile bonanza.
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According to Umuteme, the Eid campaign tagged PalmPay Eid bonanza, which kicked off on April 10, will run until April 30, 2024.
He said that the campaign is a testament to PalmPay’s commitment to driving financial inclusion by making digital financial services more accessible to millions of Nigerians.
“This mobile bonanza is first aimed at rewarding our users with iPhone 15 Pro and Infinix Note 40 smartphones. However, the greater objective is to encourage Nigerians to embrace digital payment channels,” Umuteme said.
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He disclosed further that since the start of the campaign, winners have been emerging daily by performing tasks on the PalmPay App. He said users carry out tasks like fund transfers, airtime and data purchases, bill payments, and savings.
“Our primary objective is to reward and acknowledge our loyal customers. This campaign stays true to its promise of appreciating Nigerians who are PalmPay users,” Umuteme said.
According to him, to participate in the campaign, customers are required to download the PalmPay App from Google Play or the App Store. Sign up for an account, including their BVN or NIN to complete the process and click on the eid bonanza feature.
