Pally Agro firm innovates to market canned palm fruits extract

The nation’s culinary market received a big boost recently as Pally Agro company announced the introduction of Banga, a canned fresh palm fruits extract, into the market.

The new product, the company explains in a statement, has become imperative in order to ease the burden usually associated with preparing palm fruits extract by Nigerians.

Anwuli Onyeagu, the company’s director, says though Banga is a popular fresh palm fruits extract among Nigerians, it is still not accessible to those who would have loved to make it part of their culinary, due to the herculean task of preparing it.

Onyeagu explains that the new offering, which comes in two sizes of 400 grams and 800 grams, will revolutionise the nation’s culinary market and set quality standards in that market segment, noting that besides being the first company to produce such product in the nation’s market, its freshness and natural oil remain one of the factors that would set the new offering apart from competition.

While expressing the company’s readiness to fight for its own share of the market, she explains that the company is already cultivating a farm, which would give it the needed advantage of getting its raw materials fresh to complete its production.

Besides employing both direct and indirect marketing to push the new offering, the Banga team would be visiting universities across the country to further bond the new offering with its target market.

“We are visiting campuses to introduce the new product; since they constitute a community that would ordinarily want to make palm fruits extract a part of their menu, but are not opportune to prepare it. Such people will find the new Banga handy,” she says.

Daniel Obi