Despite the fallouts of the impact of the COVID-19 pandemic, Nigerians like millions across the globe are gearing up for a fun-filled Christmas and New Year celebration.
Three Crowns Milk, the iconic low cholesterol, heart-friendly brand from the stable of FrieslandCampina WAMCO, in its unique way, is raising the bar of consumers’ excitement at this festive season with a ‘Give Your Heart Out’ campaign.
The campaign is aimed at making consumers – especially mothers who are the hearts of the homes and their families to celebrate and bond more during the season.
The campaign focuses on gifting ‘Mums’ whom the brand recognizes and celebrates as good hearts, to show appreciation for and recognition of their efforts for being the ‘Heart of the Home’ all through the year. In so doing, the brand is making December special for mothers and mother figures.
Omolara Banjoko, marketing manager, Three Crowns, disclosed that the campaign would be executed mostly digitally on OOH (Out Of Home), Radio, and TV.
According to her, during the campaign, lucky mothers and mother figures nationwide would receive mouth-watering Christmas gifts from the brand plus personalized messages from their nominators.
Read also: FG to partner private laboratories in addressing concerns of fake COVID-19 result
Banjoko stated that participants would nominate a mum to be gifted on the website as well as write a personalized note, which would be uploaded on the website and will accompany her gift if she wins.
She added that in the end, every winning mum would receive a wrapped Christmas gift box as well as a personalized note from Three Crowns.
On how winners will emerge, she explains that winning mothers will be judged based on the uniqueness of their stories.
Shedding more light on the campaign, Chioma Otisi-Igwe, brand manager Three Crowns, stated that the campaign is a fresh show of Three Crowns recognition of mums as caring providers for their families.
The brand has been doing this consistently, she said, to set it apart from the competition in its market segment.
“Mums are laden with physical and emotional responsibilities and sometimes are not appreciated for their efforts. But Three Crowns being the only brand that cares for the wellbeing of mums, recognizes how mums are the heart of the home and so it is consistently supporting every mum’s heart so she can keep the rhythm of her family going,” she said.
