Emel plans expansion of product portfolio

Emel Building Materials, a member of the Emel Group, is set to unveil three new products – Stanley Commercial Hardware and Security Systems, Associate Decor Chipboard and Milano Sanitary Ware at the Emel International Pavilion to be showcased at the upcoming 2014 Archibuilt exhibition in Abuja, which is an annual international forum organised by the Nigerian Institute of Architects (NIA).

According to Mahesh Asnani, managing director, Emel Group, “the introduction of three new brands, forms part of our strategy to become Nigeria’s leading one-stop shop for building materials solution provider. It also reaffirms our commitment to introduce top-quality products with a view towards advancing the Nigerian construction industry.”

The main aim of introducing all the new product at once is because Emel Group realised the urgent need of ensuring that a vacuum where substandard products are king in the market becomes a thing of the past, that is why we decided to plug this vacuum by providing high quality, yet affordable products for the benefit of Nigerians, Asnani said.

In the case of the Associate Décor, he said: “Particle/chipboards are the most advanced engineered particle boards in the world. Produced by South Asia’s largest particle board manufacturer using the world’s best continuous press technology from Dieffenbacher Germany, each board undergoes stringent testing and quality control norms available in a range of functional variants, based on the applications they are specifically produced for. These variants satisfy international standards of quality and performance, and are ideally suited for a wide range of applications.

“As for the Milano collection – it offers an array of styles ranging from the elegant and traditional to the sleek and contemporary to suit every taste and requirement. The stunning Milano range features an impressive choice of bathroom suites, bathroom furniture, pottery, baths, shower enclosures, showers, taps and accessories for those perfect finishing touches. Milano sanitary wares are committed to providing quality, value for money.”

The Emel International Pavilion will also showcase premium roofing and door brands including Tilcor Stone Coated Roof Tiles from New Zealand, Formet Steel Doors from Turkey and Krosswood Real Wood Doors from the USA. These brands have increasingly been gaining momentum amongst homemakers and owners across the country for their quality, aesthetic appeal and durability.

The Emel Group is one of Nigeria’s leading business conglomerates with a major presence across diverse sectors – consumer products, corporate services and infrastructure.