• Thursday, March 28, 2024
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Celebrations sets sight on Lagos gift market expansion

Celebrations sets sight on Lagos gift market expansion

Following a 20 per cent year on year growth in the last five years, Celebrations, a card and gift retailer, says it is ready for the Lagos market.

The company disclosed in a statement sent to BusinessDay that after more than 2 decades of servicing customers in Jos and Abuja, it plans to debut in Lagos in February. It is kicking off with an office in Lekki Phase 1 where it will offer shoppers a unique shopping experience for gift items ranging from greeting cards, perfumery, jewellery, accessories, leather goods, confectionery, porcelain pieces and precious items.

Dele Balogun, managing director of Celebrations Cards and Gifts says its advantage in the market is the ability to evolve to meet growing customers growing needs while seeking new ways to serve them better.

“We look forward to bringing the same quality assurance, affordability and service that has kept us growing all these years to Lagos and building new relationships,” says Balogun.

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In a world that is evolving with digital technology, Balogun said gift cards still remain a constant feature in many households. However, flexibility for Celebrations means staying abreast of changing consumer taste and sourcing materials locally to ensure a healthy mix of local flavors.

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“We found we were able to appeal to the student who wanted just a birthday card and to the ‘madam’ who wanted a curated gift box and hamper for husband’s birthday,” Balogun said.

The company is currently the licensed distributor of some notable global card makers. Some of the products lined up for the Lagos market include exclusive gift items from brands like Chrisian Lacroix, T2 Tea, Cross AT, and Keel Toys among others.

Celebrations began in 1989 as a corner shop kiosk in the student village hostel of University of Jos. Balogun recalls that his father was the pioneer with the goal to providing university students with quality but affordable gift items during the school term. Since taking over from his father in 2013 Balogun and his new management has grown the number of shops from six, three in Jos and two in Abuja.

“We now have three stores in Abuja including a full Hallmark licensed store,” he said. “We also have a loyal customer base that has shopped with us as they progressed from Kiosk visitors at the University of Jos to seasoned professionals.”

The new store in Lagos official opening hours are from 9am to 9pm Mondays to Saturdays.