• Saturday, May 18, 2024
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Businesses benefit as Customer Passion Point training kicks off


Customer Passion Point Limited has put together a monthly training programme to bridge the performance gaps between the multinational companies and their local counterparts.

Having successfully held the second in the series, which held on August 22, the CEO of Customer Passion Point, Chinwe Kalu, says “our desire is to equip businesses to operate beyond their immediate spheres of influence. Businesses must be positioned to attract patronage beyond the owners’ immediate family and friends. It requires professionalism to do that. And that is what we are imparting to the participants.”

According to Kalu, “Most local businesses, who are our core target audience for the Monthly Programs, are deficient in the areas of Marketing, Sales, Customer Service and Project Management. So we have focused on these areas to provide the skills required to empower these businesses.”

Speaking on how CPPL intends to get past the reluctance of business owners to spend on training staff, Kalu says, “the common response we get is that staffs don’t stay after all the money spent. That may be so, but the truth is that most of these businesses don’t offer their staff much in terms of careers that are exciting and empowering. So they leave because they don’t see promising futures. That is why we are telling these business owners to build sustainable, professionally run businesses. Staff will stay if they are confident that the businesses will stand the test of time. Training has a way of making staff feel they are cared for. They get back to the offices fired up and ready to give their best.”

The motivation for CPPL to hold these programmes, despite the reluctance of Nigerian business owners to train staff, is the desire to see Nigerian and African businesses become big brands, says Kalu.

She adds: “We want to replicate what Dangote has done with his business. There was a time his business was just another Nigerian business. Today, he has become the business to emulate. So what do we do? We are a Value Creation Consultancy. We practice what we preach. We sell the benefits of the programme. We get them to see the value these programs will add to their businesses.

“We also get the most experienced of professionals to facilitate for our Program. The last training was graced by Ikechukwu Kalu, the Group Head, Marketing and Communication at First City Monument Bank (FCMB) and the participants seized the opportunity to seek clarification on commercial related issues they had. We are making sure it is not just an academic exercise, but a learning process where the facilitator’s experience plays a huge role.”