With deep understanding that reward and recognition push for continuous improvement in people and organisations, Lagos Chapter of Nigerian Institute of Public Relations NIPR will next month recognise and reward marketing communication professionals and companies that have excelled on their jobs.
“These are individuals and organisations that have served as leaders and source of inspiration in the industry, raising standards, redefining and expanding the roles of communication”, Segun McMedal, the Chairman of NIPR, Lagos told BusinessDay recently.
He said the award ‘LaPRIGA’ with the 2019 theme PROVATION is expanded to include more individuals and organisations in various sectors that have distinguished themselves in marketing communication roles.
The award slated for December 19, 2019 aims at adding new colours and values to the industry by recognising best accomplishments in reputation management and support for market functions.
McMedal further said that the industry intends to use the award to sensitise the business leaders on the contribution of the industry to companies’ growth.
This year, the organsisers will use the opportunity of the award to create more awareness on autism as there are more children being diagnosed with the disorder. “As communicators it is important we support in creating awareness about the disorder. We have auti-connect as our CSR project and at our programmes we have dramas to pass on the message”
The award started about 10 years ago under the name Eagle award but it was repackaged as Lapriga in the last four years to give it more colour and content.
The chapter is also planning to use the occasion to install the Lagos State Governor, Babajide Sanwo Olu as the patron of Lagos State chapter.
Speaking at the unveil of Lapriga award, the President of African Public Relations Association, APRA, Yomi Badejo Okusaga challenged practitioners in the communication industry to come up with solutions for socio-economic challenges in Africa. According to him, the solution must be home-grown to peculiar issues in Africa.
He said Public Relations is like injection which is not portent when it is in a bottle, but it is portent when it is administered. “We must therefore administer Public Relations to economic challenges”.
Col Umoh who is deputy director administration at the armed forces resettlement center linked high insecurity in Nigeria to poor communication.
“We all agree that the biggest problem of Nigeria is insecurity. The reason is that the very essence of our life is not being properly communicated and every facet of it results in conflicts that multiply”. We are not communicating properly and when we get this right, it will ameliorate our challenges, he said.
