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  • Thursday, May 23, 2024
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BusinessDay

The Price and Prestige of Owning a Rolls-Royce in Nigeria

For over a century, Rolls-Royce has been synonymous with luxury, crafting some of the most opulent automobiles the world has ever seen. From the iconic six-cylinder Silver Ghost to contemporary models such as the Phantom, Wraith, Ghost, Dawn, and the Cullinan SUV, Rolls-Royce has maintained its status as the pinnacle of automotive excellence. Yet, the elegance of owning a Rolls-Royce comes at a substantial cost, not just in terms of the initial purchase, but also in the realm of maintenance.

Nigerians, known for their love of luxury and exquisite taste, are no strangers to the allure of Rolls-Royce. A diverse array of prominent individuals in Nigeria proudly own these remarkable vehicles, flaunting their prestige and success. Super Eagles star footballer Odion Ighalo, Prince Arthur Eze, the wealthiest Igboman with an impressive collection of five Rolls-Royce cars, media mogul John Momoh, oil business heir Joseph Ezeokafor, and the flamboyant Kogi state senator Dino Melaye are among those who cruise the streets of Nigeria in these symbols of extravagance. Even acclaimed artistes and celebrities like Davido, Obi Cubana, Tiwa Savage, Burna Boy, and Rudeboy have fallen under the spell of Rolls-Royce, with each owning their own luxurious model.

Read also: Rolls Royce records highest sales in history amid pandemic recovery

Maintaining a Rolls-Royce

The grandeur of owning a Rolls-Royce extends to its maintenance, which is a task that must match the splendor of the vehicle itself. While many Rolls-Royce owners may not flinch at the cost of upkeep, it is crucial to comprehend what lies ahead.

The expenses associated with maintaining a Rolls-Royce can fluctuate significantly depending on factors like the model, its age, mileage, and the nature of its usage. To illustrate this, let’s delve into the world of the modern Rolls-Royce Ghost.

According to autoscopecarcare.com, the annual maintenance cost for a Rolls-Royce Ghost averages just under $4,000. However, it’s important to note that this figure is an average, and the actual expenditure varies depending on a multitude of factors, including driving habits and conditions.

Routine maintenance for Rolls-Royce generally encompasses tasks like oil and filter changes, tire rotations, topping up power steering and engine fluids, air filter replacements, and comprehensive inspections. This service interval occurs every 5,000 to 7,000 miles or on an annual basis. Furthermore, every 12,000 to 15,000 miles, a more thorough service is warranted, involving inspections of the brakes, belts, batteries, fluids, and the lubrication of hinges and seals.

In addition to these standard maintenance costs, Rolls-Royce owners often invest in additional services to keep their vehicles in immaculate condition. This includes professional body care, regular washes, meticulous waxes, and polished finishes, alongside the meticulous cleaning and conditioning of the vehicle’s leather seats and dashboards.

Read also: Rolls Royce Cars Nigeria offers free checks to privilege owners

Driving Style Matters

The cost of maintaining your Rolls-Royce is heavily influenced by your driving habits. For instance, a routine oil change for a Rolls-Royce can be a significant expense, typically around $700. However, if you drive cautiously, in cooler climates, or over shorter distances, the frequency of oil changes can be reduced.

The nature of your driving and the roads you traverse also plays a role. Rough or uneven roads can necessitate more frequent inspections and potential repairs. Modern Rolls-Royce models come equipped with onboard computers that alert you to any required maintenance, prompting immediate action to prevent further issues.

A Prestigious Stamp of Approval

Rolls-Royce vehicles are renowned for their high degree of customization, each tailored to meet the unique preferences of the owner. To safeguard the integrity of their creations, Rolls-Royce strictly prohibits any form of aftermarket tuning or performance enhancement. Any unauthorized modifications lead to the forfeiture of access to Rolls-Royce service and parts.

Moreover, only “Rolls-Royce Approved Technicians” are permitted to work on these prestigious vehicles. This mandates finding a service facility that has earned this esteemed designation. Additionally, the use of genuine Rolls-Royce parts is mandatory, as the brand does not endorse aftermarket components.

Built to Last

Adhering to the recommended maintenance and care can extend the lifespan of a Rolls-Royce indefinitely. The tale of M. Allen Swift serves as a testament to this fact, as he drove his Rolls-Royce Phantom Picadilly Roadster for a staggering seventy-seven years, from the day he received it as a graduation gift in 1928, until his eventual passing.

Read also: Rolls Royce: Making best better 116 years after

A Legacy of Luxury

The Rolls-Royce legacy spans over a century, during which they’ve crafted some of the world’s most exclusive and opulent vehicles. The collaboration between Charles Stewart Rolls and Henry Royce in 1904 birthed the iconic Rolls-Royce brand. Their unwavering commitment to excellence established Rolls-Royce as a leader in the luxury car industry.

The Silver Ghost, a model from the early 1900s, played a pivotal role in building the brand’s reputation. The establishment of a factory in Springfield, Massachusetts, in 1921 expanded Rolls-Royce’s reach and solidified its influence in the United States. Today, the Silver Ghost is recognized as one of the most iconic and successful cars ever produced.

In 1997, Rolls-Royce Motor Cars became a wholly-owned subsidiary of the BMW Group, securing the continuity of luxury and precision engineering. The seventh generation of the Rolls-Royce Phantom, introduced in 2003, was the first model developed and launched under the BMW partnership, maintaining the brand’s unwavering commitment to excellence.

A Significant Financial Responsibility

While the dream of owning a Rolls-Royce is cherished by many, the accompanying expenses can be substantial. The average annual maintenance cost for luxury vehicles ranges from $5,000 to $22,000, rendering it an endeavour not everyone can undertake.

In conclusion, the experience of owning and maintaining a Rolls-Royce is undeniably one of luxury and prestige. However, it demands a financial commitment that extends beyond the initial purchase price. Rolls-Royce owners must be prepared for ongoing maintenance expenses, underscoring the importance of routine care and adherence to the brand’s standards to ensure their treasured possession remains in impeccable condition.

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