Scent and sensation: Seinde Signature marks third ‘Scentiversary’

… rewards customers, staff with all-expense paid trip to Milan

In a world where scent, sensation and sophistication intertwine, Seinde Signature stands as a beacon of olfactory excellence. This year, as they mark their third anniversary, or “Scentiversary,” the pioneer niche perfumery is elevating its celebration to an international stage.

The perfume company is sending two lucky customers and a staff member on an all-expenses-paid trip to the heart of artistic perfumery – Esxence in Milan, – The Art Perfumery Event scheduled for March 2024.

Esxence, established in 2009, has become a pivotal international event, blending the art of fragrance with innovation and research. “This event offers a unique opportunity to delve into the world of artistic perfumery, a blend of tradition and avant-garde creativity,” according to details from Esxence’s website. The event draws over 10,000 attendees, featuring exhibitions and expert-selected international brands.

In celebration, Olufemi Olaseinde Olusola, Seinde Signature’s CEO, emphasized the importance of this trip: “Our third anniversary, Scentiversary 3, is a testament to our growth and passion for the art of perfumery. We are excited to bring the raffle draw winners; Adie Anne Martina and David Idachaba, our lucky winners, along with our top marketer, Joy Olakunle, to experience the magic of Milan and the spectacular Esxence Perfumery Fair.”

The brand, known for its unique fragrance EXPERIENCE STUDIO and Salon de Parfum retail chain, is the first of its kind in Nigeria and Africa. It showcases over 1,500 scents, offering a rare and sophisticated selection.

Olaseinde Olusola, an avid perfume collector, shares his passion and expertise with the audience, stating, “Our store is unique in Nigeria, exclusively offering 100% niche perfumes. We specialize in perfumes only, which involves a high level of creativity and natural ingredients.”

Furthermore, Oreoluwa Olusola, brand manager, highlighted the brand’s niche focus: “Our store stands out in Nigeria for its exclusive collection of niche fragrances. We are proud to offer a range of perfumes that represent the pinnacle of craftsmanship and creativity.”

The trip, planned for March 2024, includes special events and gifts in collaboration with international partners. The selection process involved a raffle draw, with entries based on purchases of fragrances worth cumulative N500,000 for a ticket. “We aimed for transparency and excitement in our selection process, making it a memorable experience for our customers,” explained Olasola.

Reflecting on the brand’s journey, the CEO reminisced: “Seinde Signature started as a passion project. We’ve grown remarkably, from our first perfume studio to now five branches. This trip is a way to celebrate our journey and give back to our loyal customers.”

The trip promises an immersive experience in the world of high-end perfumery. “Milan is the epicenter of niche fragrances,” Oreoluwa added. “Our guests will have the chance to meet top perfumers, experience rare scents worth thousands, and enjoy the luxurious ambiance of Milan.”

In conclusion, Seinde Signature’s Scentiversary celebration represents not just a milestone for the brand but also a grand opportunity for fragrance enthusiasts to explore the artistry and elegance of niche perfumery in one of the world’s most renowned cities.