Switzerland packaging firm to engage Nigerians on growth opportunities

In line with its commitment to familiarise local producers with the latest technological innovations in the packaging industry, Sidel, a global provider of liquid packaging solutions, has announced that it will host a one-day event for its existing and potential customers in Nigeria to discuss local trends, developments and opportunities for growth. The event will be held on September 9, at the Sheraton Hotel in Lagos.

Sidel’s Value Creation Days are held globally helping beverage producers create value worldwide.

Nigeria in recent years has proved to be a fast-growing market in the beverage industry. With its quickly industrialising urban centres and booming population growth, the amount of disposable income held by consumers has been steadily increasing, allowing the beverage industry to flourish. Both multi-nationals and local providers have been looking to capitalise on the favourable economic conditions of the market whose size was estimated at almost 24 billion litres in 2013, with an anticipated compound annual growth rate (CAGR) rate of 11.7 percent over the 2013-2018 period.

“Nigeria has quickly become one of Africa’s most important economies with a huge population that needs to re-hydrate many times each day. It has been a very competitive market place with strong consumer demand on added-value beverage products. Innovation in packaging is, therefore, key to gaining that competitive edge,” said Clive Smith, zone vice-president of the Greater Middle East and Africa region at Sidel.

“For bottlers, this environment is challenging in many respects and they require a global but local partner to help them keep their lines running. Our “Value Creation Day” is designed to enable our many and varied customers in Nigeria to understand better, how we may help in this endeavour. 

Not only do we present latest PET innovations, but we will also focus very heavily on what service we can offer, not only from our global organization but also from our substantial local base here in Nigeria, creating value all the way,” he said.

HOPE MOSES-ASHIKE