• Friday, March 29, 2024
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Kannywood launches video streaming service, Northflix

Kannywood launches video streaming service, Northflix
The Kannywood film industry has announced the launch of a new video streaming service and online application – Northflix – to industry stakeholders at a launch event in Kano State.
Northflix is a video streaming application created for and by the Hausa film industry.
It provides a direct-to-consumer approach in delivering quality film content to movie lovers across Nigeria and the Diaspora, thereby increasing reach and value for the blossoming film industry.
The creation of Northflix will also help to stem the tide of piracy currently plaguing the industry, providing a more profitable business model to movie producers.
When asked about the experience and challenges faced in getting Northflix off the ground, Jamilah Abdulsalam, co-founder of Northflix, said, “Securing funding for the promotion of the arts in Nigeria is generally no small feat, thankfully we found a Venture Capital partner in the Norrenberger Financial Group, who understands the vision and sees the inherent value in the Hausa film industry. Their funding was instrumental in us successfully getting this project off the ground.”
Speaking on the decision to fund the project, Tony Edeh, managing director of the Norrenberger Financial Group, said, “At Norrenberger, we are on a mission to highlight and unlock the various opportunities for wealth creation that exist in our economy.
“Entertainment industries across the globe are multi-billion dollar industries, and video-streaming services like Netflix record profits in billions of dollars every year. The Hausa film industry is a grossly underserved market in the Nigerian movie industry and with the advent of Northflix, Kannywood can fully unlock its potential and begin to compete on a more global scale.”
Northflix, which also seeks to bring standardisation to the Hausa film industry, will soon be released to the general public, giving movie lovers access to a robust library of movies and television programmes, along with original programming produced by Northflix.
Norrenberger is an industry leading, Integrated Financial Services group that provides individuals and institutions with a comprehensive range of financial products and services including funds and investment management, structured and alternative finance, SME funding, venture capital, foreign exchange and financial advisory services. Founded in 2018 and operating out of Abuja, the group seeks to simplify wealth creation utilising a customer-focused business model.