Binatone rewards customers with car, products

Electronics manufacturing brand, Binatone concluded its football season campaign by holding a grand draw, giving away hundreds of its products, and one Kia Picanto car as a grand prize to its customers.

“We know how much our customers love the sport of football and this football season we chose to engage with them through our unique promotional campaign,” said Gurumoorthi Sridhar, managing director of Binatone’s official Nigerian distributor, Global Appliances Nigeria Limited (GANL).

Also present at the event was the chairman of Binatone in Nigeria and former minister of information, Alex Akinyele, as well as leading members of Nigeria’s electronics and appliances industry along with officials to oversee the draw process.

According to Sridhar, customers were able to enter the draw through SMS-based electronic registration, which made the draw entry process very transparent and swift, as the national level implementation of the campaign was a challenge to the company.

Expressing appreciation to its teeming customers and dealers, Sridhar thanked its dealer network for making the campaign possible and successful. “Binatone is a preferred brand by customers looking for lifestyle upgrades and we knew the support for the Nigerian national team at this year’s World Cup was tremendous and so we combined our campaign with online football trivia contests as well, which were held in parallel to allow Binatone’s growing online fan-base a chance to enjoy the football fever that had captured the world,” Sridhar said.

A brand that Nigerian’s and indeed people across Africa are familiar with and fond of, Binatone is a part of every Nigerian home. Famous for its reliable and high-performance cooling, domestic appliances and power products, Binatone is a leader in fans, kitchen appliances and power solutions. Winners at the grand draw were able to win hundreds of these products while one grand prize winner got a brand new Kia Picanto car. Binatone was established in 1958 in London.